For ResiCentral, a wholesale mortgage company, I created a refreshed brand identity and website that breaks from traditional financial aesthetics to highlight their customer-first values and human-centered approach.

The centerpiece is an illustrative "R" logo that serves as both a recognizable mark and a frame emphasizing the company's humanist values. Complementing this, I developed a cohesive design system with a fresh color palette, modern typography, custom icons, and engaging illustrations that communicate friendliness and reliability.

Real-life photography became a core brand element, focusing on authentic scenarios and emotions to create a relatable, trustworthy image. This updated identity positions ResiCentral as a distinctive and approachable leader in the financial industry, building stronger customer connections and reinforcing their values.