Paw Dragan - Digital Designer

Project information

I collaborated with a talented team to create the visual identity for The Maradona Foundation, established to honor Diego Maradona's legacy while promoting social inclusion and prosperity. The brand's visual language celebrates diversity, individuality, and challenges the status quo.

I contributed to the visual identity and logo, which symbolizes both Maradona's legacy and future generations. The sun with its ten rays represents his ten siblings and the bright future the foundation aims to inspire. I also designed the DM10 typeface as both a logotype and display typeface, ensuring a versatile visual system across all brand applications.

The final brand identity balances authenticity with aspiration, featuring imagery focused on the foundation's audience and beneficiaries. By connecting cultural roots with a forward-thinking approach, the design reinforces the foundation's goals of fostering inclusion, diversity, and a brighter future.

Brand Identity

Art Direction

Typeface Design

Motion Graphics

Interaction Design

UI/UX

Project information

I collaborated with a talented team to create the visual identity for The Maradona Foundation, established to honor Diego Maradona's legacy while promoting social inclusion and prosperity. The brand's visual language celebrates diversity, individuality, and challenges the status quo.

I contributed to the visual identity and logo, which symbolizes both Maradona's legacy and future generations. The sun with its ten rays represents his ten siblings and the bright future the foundation aims to inspire. I also designed the DM10 typeface as both a logotype and display typeface, ensuring a versatile visual system across all brand applications.

The final brand identity balances authenticity with aspiration, featuring imagery focused on the foundation's audience and beneficiaries. By connecting cultural roots with a forward-thinking approach, the design reinforces the foundation's goals of fostering inclusion, diversity, and a brighter future.

Brand Identity

Art Direction

Typeface Design

Motion Graphics

Interaction Design

UI/UX

Project information

I collaborated with a talented team to create the visual identity for The Maradona Foundation, established to honor Diego Maradona's legacy while promoting social inclusion and prosperity. The brand's visual language celebrates diversity, individuality, and challenges the status quo.

I contributed to the visual identity and logo, which symbolizes both Maradona's legacy and future generations. The sun with its ten rays represents his ten siblings and the bright future the foundation aims to inspire. I also designed the DM10 typeface as both a logotype and display typeface, ensuring a versatile visual system across all brand applications.

The final brand identity balances authenticity with aspiration, featuring imagery focused on the foundation's audience and beneficiaries. By connecting cultural roots with a forward-thinking approach, the design reinforces the foundation's goals of fostering inclusion, diversity, and a brighter future.

Brand Identity

Art Direction

Typeface Design

Motion Graphics

Interaction Design

UI/UX

Project information

I was part of the team that developed the brand identity for The Maradona Foundation, established to honor Diego Maradona's legacy and promote social inclusion and prosperity. The brand's visual language reflects the foundation's mission, celebrating diversity, non-conformity, and challenging the status quo.

My responsibilities included contributing to the design of the logo, which symbolizes Maradona's legacy and future generations through the sun and its ten rays. I also worked on the DM10 typeface, designed as both a logotype and display typeface, ensuring coherence and versatility across the brand. Additionally, I supported the development of a clean, minimalistic design system utilizing typography, warm and authentic imagery, and a cohesive color palette to communicate the foundation's objectives effectively. The result is a timeless and aspirational identity that resonates with the foundation's values and mission.

Brand Identity

Art Direction

Typeface Design

Motion Graphics

Interaction Design

UI/UX

Project information

I was part of the team that developed the brand identity for The Maradona Foundation, established to honor Diego Maradona's legacy and promote social inclusion and prosperity. The brand's visual language reflects the foundation's mission, celebrating diversity, non-conformity, and challenging the status quo.

My responsibilities included contributing to the design of the logo, which symbolizes Maradona's legacy and future generations through the sun and its ten rays. I also worked on the DM10 typeface, designed as both a logotype and display typeface, ensuring coherence and versatility across the brand. Additionally, I supported the development of a clean, minimalistic design system utilizing typography, warm and authentic imagery, and a cohesive color palette to communicate the foundation's objectives effectively. The result is a timeless and aspirational identity that resonates with the foundation's values and mission.

Brand Identity

Art Direction

Typeface Design

Motion Graphics

Interaction Design

UI/UX