For Highlander Health, a groundbreaking venture co-founded by Amy Abernethy and Brad Hirsch, I created AI-generated imagery and video that became a defining element of their unique visual language.

Traditional industry visuals were replaced with abstract, macro photography and nature-inspired elements, symbolizing transformation and evolution. The identity system was built around a refined wordmark that adapts seamlessly to various contexts, including Highlander Health Institute and Highlander Health Partners.

A rich, versatile color palette, sleek logos, and a modern motion style further emphasize the company's forward-thinking vision, capturing Highlander Health's ambition to redefine healthcare and setting the stage for their transformative work in the industry.