I designed the complete brand identity for DM10, the official fan club of Maradona Global, to celebrate Diego Maradona's legacy and inspire new generations. The goal was creating a vibrant, inclusive, and sporty brand platform that connects with football enthusiasts worldwide.

The custom logo draws from Maradona's iconic football shirt typography, blending South American heritage with modern sports energy. It features the "little star and big star" concept—a sun representing both Maradona's brilliance and the rising stars his legacy continues to inspire.

I created Maradona Display, a bespoke italic typeface that combines retro nostalgia with contemporary feel, ensuring consistency across all brand applications. The dynamic visual system features expressive lifestyle imagery and human-centered compositions, highlighting DM10's focus on community and social connection.

Applied across merchandise, digital content, and marketing materials, the result is a timeless, celebratory brand that keeps Maradona's legacy alive while inspiring new generations.