I designed Bellwether Coffee's new website to showcase their all-electric roasting systems while driving customer engagement. The site blends compelling storytelling, CGI-enhanced videos, and customer interviews to highlight Bellwether's innovation and values. Built with a mobile-first approach and reusable components, the platform allows for easy updates and scalability.

In parallel, I created a suite of CGI assets for Bellwether's latest roaster design, including static renders and animations that place the roaster in realistic café environments. Delivered ahead of the product launch, these assets reduced reliance on physical prototypes and provided versatile tools for marketing across digital and print platforms.

These initiatives strengthened Bellwether's market presence by enhancing brand storytelling and boosting engagement, positioning them for continued growth in the coffee industry.